At Innovation Summit, Paul Heaton, Head of Product and Proposition Marketing at Experian presented our newly released Forrester Report; Data, digitalization, and the return to pre-pandemic growth. The latest report uncovers the importance of digitalization and customer experience to deliver acquisition growth, and explores what consumers want in return for sharing their data.
Paul gave insights into:
- What are the key business priorities for 2022?
- And where are the investment dollars being spent?
- How do you deliver first in class customer experiences
- Data, consent and maximizing opportunity
- What do businesses see as the biggest opportunities and challenges in the next 12 months.
These were some of the questions Paul addressed in his session “how to lead your business to success in the new now.
Watch the full 20min presentation to gain insights.